Getting found in Google doesn’t happen by accident. Your website doesn’t magically appear in the search engines for the right search terms. Well… that isn’t totally accurate. It sorta does. But it may not rank well and the search results may not be accurate or consistent.
But there is a way to get your website ranked for the correct terms and that is by using SEO (search engine optimization). SEO has become a sophisticated field that is separate from your typical web design practices.
In this episode, I talk with Kris Reid from Ardor SEO. Kris talks about what it takes to get your website indexed in the search engines and how to rank higher than your competition.
Kris began doing SEO work after he developed an online game called Mob Warrior. Like many people with new products, he needed to get it found in Google. This is when he started researching and practising SEO. And ultimately lead him to found Ardor SEO.
If you want to learn a bit about the inner workings of search engines and get some tips on how to rank your website better, then this is a great listen.