Hosting a successful fundraiser requires a lot of planning and preparation, and one of the most important aspects of this is your landing page. Your landing page is the face of your fundraiser, and it’s where potential donors will go to find out more information and decide whether or not to donate.
To make your landing page as effective as possible, there are a few key elements you should include. In this post, we’ll go through each section of the landing page with details about the purpose of the section, and include examples of how the section may be written.
Section 1: Introduction and Issue
The first section of your landing page is your introduction and issue statement. This is where you grab the reader’s attention and clearly explain the problem that your fundraiser is trying to solve. It’s important to be concise and use emotional language to connect with your audience.
Your introduction should make a powerful statement that highlights the issue at hand. Here are a few examples:
- “One in five children in our community go to bed hungry every night. We’re asking for your help to change that.”
- “The pandemic has caused unprecedented job loss and financial hardship for families across the country. We’re coming together to help those who need it most.”
- “Every day, more and more families are struggling to pay for the cost of medical care. We’re raising funds to ensure that everyone can get the care they need.”
Once you’ve stated the issue, it’s important to support it with facts and figures. Use statistics to back up your statements and help people understand the scope of the problem. For example:
- “In our community, over 20% of families live below the poverty line and struggle to make ends meet.”
- “Since the start of the pandemic, over 40 million Americans have lost their jobs and are struggling to make rent and put food on the table.”
- “Medical bills are the leading cause of bankruptcy in the United States, with over 530,000 families filing for bankruptcy each year due to medical debt.”
By combining your introduction and issue sections, you can create a powerful opening that clearly highlights the problem and captures your reader’s attention. From there, you can move on to explaining how your fundraiser will address this issue and make a difference.
Section Two – How You will Help
Identify your solution to the issue and how it will help. Make it clear how much money you’re trying to raise and exactly what you’ll do with the funds. Be specific and use concrete examples to help people understand the impact of their donations.
For example:
“With your help, we can provide nutritious meals, safe shelter, and educational resources to underprivileged children. Our goal is to raise $50,000, which will be used to purchase healthy food, build a community center, and hire teachers to provide quality education to children in need. By donating to our fundraiser, you can make a difference in the lives of these children and help break the cycle of poverty.”
Section Three – Why You’re the Right Choice
Tell people about your organization, and why you’re the right choice to solve this problem. Include information about your team, your history, your accomplishments and your mission. You want to build trust with your donors, and tell them why they should donate to your cause.
For example:
“Our organization has been working to address child poverty for over 20 years. We have a dedicated team of professionals who are passionate about making a difference in the lives of underprivileged children. We have a proven track record of success, and have helped thousands of children gain access to the resources they need to thrive. With your support, we can continue to make a difference in the lives of these children.”
Section Four: The Call to Action
Once you have effectively communicated your organization’s story, goals, and purpose, it is important to include a clear call to action (CTA) on your landing page. A CTA serves as a prompt for potential donors to take action and contribute to your cause.
Your CTA should be prominently displayed throughout your landing page, and it should be clear and direct. Make it easy for your potential donors to give by including links or buttons that lead directly to your donation page. You may also consider offering different levels of donations to provide options for those who may not be able to give a large sum of money.
Additionally, it is important to be transparent about where their money is going. Clearly communicate how their donations will be used and provide a breakdown of your budget to give your donors a better understanding of how their contributions will make an impact.
Other Things to Include on the Page
Video and Images
The introduction section should also have a visual element to it to make it more engaging. A 2-3 minute video giving an overview of fundraising is most recommended here. If not, find suitable images that best represent your campaign.
A Progress Bar
Including a progress bar on your landing page is an effective way to show potential donors how close you are to reaching your fundraising goal. This can help motivate people to donate, as they can see the progress being made in real-time.
Testimonials
Including testimonials from past supporters or beneficiaries of your work can help demonstrate the positive impact your organization has had. This not only adds credibility to your cause but also helps create an emotional connection with your potential donors.
Social Media Links
It is important to leverage social media to promote your fundraiser and increase its visibility. Make sure to include links to your social media pages on your landing page so that visitors can easily share your campaign with their followers.
Conclusion
Creating a landing page for a fundraiser is an important step towards achieving your organization’s goals. A well-crafted landing page can effectively communicate your cause to potential donors and motivate them to take action.
To create an effective landing page, be sure to choose the right platform for your organization and include the key elements such as an introduction, issue/problem, solution, and a clear call to action. Be transparent about where the funds will go and consider including a progress bar and testimonials to increase the credibility of your campaign.
By utilizing these strategies, you can create a compelling landing page that will effectively communicate your cause and increase the chances of achieving your fundraising goals. Remember, creating a successful fundraising campaign takes time and effort, but with the right approach, it can be achieved.
[Name of Nonprofit Organization] Launches Fundraising Campaign to [Goal Description]
[Insert Your Mission Statement]
We’re on a mission to make a difference and we need your help! Our goal is to [Goal Description] by [Finish Date]. With your support, we can [Impact Statement]. We’re committed to making a difference in the lives of those we serve and we’re counting on your generosity to make this goal a reality.
Why We Need Your Help
[Insert Brief Description of the Problem You’re Solving]
We believe that everyone deserves [Insert Benefit Statement]. But the truth is, [Insert Problem Statement]. That’s why we’re launching this fundraising campaign – to help us [Insert Solution]. With your support, we can [Insert Impact Statement].
What Your Donation Can Do
[Insert Brief Description of How Donations Will be Used]
Your donation will make a huge impact! Every dollar you give will go directly towards [Insert Purpose of Donations]. Whether it’s providing [Insert Need], or [Insert Another Need], your donation will help us make a real difference in the lives of those we serve.
How to Donate
[Insert Brief Description of How to Donate]
Donating is easy! Simply follow the link below to our secure donation page. You can choose to make a one-time donation or set up a monthly recurring donation. Every little bit helps, and we’re grateful for your support.
Call to Action
[Insert Brief Description of Call to Action]
Don’t wait! The time to act is now. By giving today, you can help us [Insert Impact Statement]. Your donation will make a real difference in the lives of those we serve. Let’s make this goal a reality, together!
[Insert Secure Donation Page Payment Button Or On Sidebar Or Both]
Thank you for your support! Together, we can make a real difference in the world.
This article is part of the “Fundraising Academy” series.
See other Fundraising Academy Articles: https://nonprofitally.com/fundraising-academy/
Watch Fundraising Academy videos on YouTube: https://youtube.com/playlist?list=PL-00whRD8dubxI8VDod_H4UZ73tiRphd5
