The reason most people hate fundraising is because they hate asking people for money. But this assumes that “asking” is all we do when we fundraising. And this is where the problem lies. It’s not so much that we hate asking for money… it is that we think that asking for money is what funding raising is about. And this is just not true.

In fact, if you want to be a really good fundraiser, then “asking” for money should only be 10% of what you do. Hmmm… gotcha you thinking yet?

Successful fundraising requires strategy, timing, planning, data and relationship building. Here is how our guest, Laurie Wolf, lays it out. Fundraising is:

  • 30% internal work and research
  • 30% relationship building
  • 10% asking for money
  • 30% recognition

This podcast goes into detail on how to be successful at fundraising without having to always be asking for money.


Laurie Wolf, MNPL, CFRE is the President and CEO of The Foraker Group. She has worked in the nonprofit sector for 30 years and with Foraker for 17 years. She has been instrumental in creating many of Foraker’s services and philosophy. Laurie holds a BA in English from Scripps College and an Executive Master’s degree in Not-for-Profit Leadership from Seattle University. She has been a Certified Fund Raising Executive (CFRE) since 2003. She has served on a variety of boards and worked as a volunteer in arts, environmental and human services organizations.


Gift Chart Download

Example Gift Chart for $25K


Awesome Article: Where’s the Magic Wand for Fundraising

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