Nonprofit Ally

In this episode we talk with Julia Campbell from about how to prepare and implement a social marketing campaign that helps tell your story using social media. Julia is a trainer and coach who helps nonprofits reach their goals using digital marketing and social media. She has been recognized as a Top Nonprofit 150 Blog from and a Top 40+ Digital Strategists in Marketing for 2014 by Online Marketing Institute. Here is an outline of some of the topics we talked about.

Social media is not a silver bullet. You need an infrastructure underneath your social marketing. This includes:

  • A website is a must. Once someone learns of your organization they are going to look for your website.
  • A mailing list that allows you to divide your contacts into groups (board, voluteers, staff, etc).
  • A database to track your constituents, volunteers, donors and staff.
  • A functional infrastructure which includes your computer, a secure internet connection, computer networks, mission based software, etc.

Here is the Technology Pyramid from Nonprofit Technology:

Nonprofit Technology Pyramid

Links & Resources

If you would like to learn more about Julia Campbell you can visit her at:

Here are links to some of the resources mentioned in this podcast:

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