Raising money using crowdfunding has fast become one of the most popular ways to raise money. This podcast video presentation goes over many ways you can insure your crowdfunding campaign maximizes your ability to raise money. By setting up a strategic plan and have you content and resources lined up prior to launching your campaign you can literally double your chances of a successful campaign.
Below is the outline I used during the presentation. It is just an outline. If you want to hear all the good detail, then watch the podcast. Also, pasted below is the slideshow I used during this presentation. It is the same slideshow that is in this podcast, just without any audio. I hope this is helpful.
1. ELEMENTS OF YOUR CAMPAIGN PAGE
a. Intro Video is most important part of your page
i. Emotional compelling story
ii. Under three minutes
b. Connect EVERYTHING
c. Your Pitch
i. What you will use $ for
ii. Why you need it
iii. How much it will cost
iv. How it will help your mission
v. What is the time line
vi. Have you raised any money already
2. PREPARING TO LAUNCH (TWO MONTH IN ADVANCE)
a. IDENTIFY WHAT AND WHY
i. What are you raising money for and why do you need it.
b. WHAT ARE YOUR GOALS
i. How long will it last and how much will you raise.
c. WHO IS HELPING YOU
i. Creating content, sending thank yous, raising money, making phone calls, set up back accounts, post flyers, run social media campaign
d. WHAT IS YOUR BUDGET
e. WHO IS TARGET AUDIENCE
i. Demographics, niche vs general – this will determine your content
ii. Do you have an email list, can you create one,
iii. How about addresses and phone numbers
3. PREPARE YOUR CONTENT
a. your pitch letter/email
b. Your thank you letter
c. Campaign content
i. Try explaining your value proposition to a five year old. If they get it, you’re golden. If they love it, put them in your video.
d. your video/photos
e. blog updates
f. your social media post for milestones, 30%, 300th like, $5000
g. social media contest, like/share contest, give-a-ways
4. KICK OFF
a. 30% rule – start with your inner crcle
b. Mailing list – how often to email
c. Social Media
d. Blog/Website
e. Launch Party with friends, family and co-workers.
f. Start with your closest contacts first
g. Use facebook messaging
h. Most $ comes in at beginning and end – reverse bell curve
i. Many crowdfunding sites use traffic and early success as indicators of which projects to feature. IndieGoGo states that 50% of deciding who gets featured comes down to “pageviews, number of funders, % of goal completed.”
5. MAINTAIN THE CAMPAIGN
a. Press Releases – multiple so can follow progress, don’t expect response until 2/3 toward goal (find examples)
b. Updates on blog, website and/or campaign
c. Thank yous – auto and written
d. Social Media Post
e. Keep it active – no set it and forget it
8. CLOSING THE CAMPAIGN
a. Send perks, maintain relationships. Now you have a mailing list
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